Project Overview
My role for this project involved developing content, marketing materials, and merchandise for the Miami University Student Foundations’ annual Bike Race event. I collaborated closely with two other marketing team members, Grace Imhoff and Sydney Hayes, to execute cohesive and engaging deliverables. Through this experience, I strengthened my ability to work under tight timelines, iterate quickly based on feedback, and communicate effectively within a team environment.
Goals & Timeline
Recruitment
Develop in-person and online marketing materials to build awareness of the Bike Race, and to gain participants and attendees
Race Day
Actively upload content to provide live updates of the event
Post-Race
Highlight the race and continue building awareness to re-establish it as a well-known tradition at Miami University
Recruitment
Created graphics for Instagram and Facebook to build awareness, build brand recognition, and increase registration for the race.
Began the process by creating brand guidelines, including fonts, colors, and a logo for the client to refer to.
Developed in-person marketing materials such as sidewalk chalk, tabling events, and a custom ice cream collaboration with a local business.
Race Day
Kept followers updated via Instagram/Facebook stories and promoted our sponsors.
Post-Race
Highlighted the race and continued building awareness in our feed.